contagious book review

Book review by Matthew Hellman, Head of strategy for GE Digital, the Americas, and Asia Pacific and Catherine Trevor-Roberts, Consultant, Resultek. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. border-radius: 4px; The content was good, but I would have loved more depth on how to apply the author’s ideas and research. It is inherently viral that it spreads regardless of who is doing the talking; Reader’s note: Okay, he just spent 45 minutes of the six hour book on pure set up and hasn’t really given any substantive ideas yet. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make … New words have even been coined to describe the phenomenon … trending or viral. Provides a plausible rationale for why people think the way they do. A very useful book for anyone wishing to have an impact with ideas. Connect / If you’d like to know more … Book Review: Becoming A Contagious Church. The Greatest Contribution of Becoming a Contagious Christian. (By the way, the author Jonah Berger was mentored by Chip Heath, the author of Made to Stick), This book about marketing and how it works on people. Overall, the book had lots of interesting insights, but could have been half as long. This reading group guide for Contagious includes an introduction, discussion questions, ideas for enhancing your book club, and a Q&A with author Jonah Berger.The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. Contagious Book Review In the book Contagious by Emily Goodwin there is a heroine named Orissa Penwell, a twenty-four year old college dropout living during the Second Great Depression. It is a book which will give encouragement to those who have and are undergoing turmoil and difficulties in life and want some words of encouragement to uplift them. Companies understand that this is how their customers make purchasing decisions, and use it to their advantage to encourage customers to make selections easier and faster for them. The book is a great way to formulate a checklist when writing any content to understand whether it’s likely to become contagious. In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. This book is primarily a recommendation of their experience as the way to engage in evangelism and discipleship that leads to new churches. Contagious is the type of book you can read in a weekend. Profits from book sales are shared with charities. Post date 20 November 2017 Post author By Phil Whittall; Contagious Disciple Making: Leading Others on a Journey of Discovery by David Watson My rating: 4 of 5 stars. Contagious Book Review Contagious Book Review In the book Contagious by Emily Goodwin there is a heroine named Orissa Penwell, a twenty-four year old college dropout living during the Second Great Depression. background-color: #f2dede; Perhaps the authors could have suggested their experiences as one way, rather than as the only truly effective way. The book will be out mid September, but presales are available at Amazon and Barnes and Noble . That’s why parents often send useful articles, coupons, as well as cooking & cleaning advice to their kids – it strengthens social bonds, even when distance makes things difficult. Ru La La is a member-only (originally invite only, now they allow for anyone to sign up) online flash sale clothing website providing daily deals on high fashion at discounted prices to those who are on their distribution list (aka the insiders). She stumbles home one night from the bar and the world as she … The whole book … I finally started reading it on my trip to this past week. The chapter on the public is all about how to make people show your logo … His book is for the world of the materialistic and I am not one of them. The author did his own narration for the audio and he did a great job. coffee vs. hot chocolate – people see and think about coffee every day, whereas hot chocolate is more seasonal, so associating with coffee is far more effective) and strength of the link (more unusual links are better than those that are associated with too many things, i.e. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become conta. I finally started reading it on my trip to this past week. “Make people feel like insiders” – scarcity and exclusivity drives desirability… people love when they feel like “insiders” i.e. hotel and airline rewards programs… people will go out of their way to achieve status and to fly with their preferred airline (even if it means making multiple layovers), moreover they love telling others that they are a Diamond Medallion member with Delta and what their experience is as a Medallion member. They had not changed their marketing campaigns, yet sales were up. border-color: #ebccd1; The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch on and go viral. The book is good enough for what it is. He wrote it in the 1980s as his Ph.D. dissertation at Duke, but never revised it for publication. The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. Leveraging good stories that are useful, engaging, and that drive value will help you and your product, idea, cause increase social influence and word-of-mouth transmission and propel it to be the next big thing. Everyone has a theory about why ideas go viral, but Jonah Berger has studied the phenomenon and it’s not all babies and cats. After … The book is about why things go viral. He offered some stories about brands that one could easily identify with. We’d love your help. I don't get trends/fads or why so many people buy the things they do. Published by... More Journals Email Address* When people think about your product, they will likely talk about it, share their experience with it, and become repeat customers over time. In search of gripping plots and compelling characters, writers have always pilfered from reality. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. If the product sells for less than $100, sale price should be set in terms of the percentage reduction (discounts as a percentage seems more impressive on low priced items), If it’s greater than $100, discount the price in dollar reduction (discounts as a dollar seem more impressive on high cost items). “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. The basic STEPPS framework is as follows: Interesting and disturbing. “Contagious” does provide some interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious, but … When our emotions are tugged at in just the right way, we buy, talk, shop, share, spread, and express interest. Some of our clients / Ask us a question. I loved every chapter. For example, “I voted” stickers after voting make the private act less private and reminds others to vote too. It's interesting to take the 6 factors discussed and review them against your corporate advertising. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. Jonah Berger | 4.28 | 22,606 ratings and reviews . In search of gripping plots and compelling characters, writers have always pilfered from reality. Ever since working in an e-commerce industry almost 2.5 years ago, I’ve had an increased interest in a world of marketing and product management. BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger, “Marketing is what you do when you have a sh#tty product.” – Christopher Lochhead, BOOK REVIEW: “5 Questions Creatives and Entrepreneurs Should Be Asking Themselves (According to Seth Godin’s New Book, The Practice)” – Ewa Wojciechowska, “When Logic meets Intuition: The Squircle” – an interview with Francis Cholle, “From corona anxiety towards a new Enlightenment – Why a return to normal is not a meaningful option” – Guido Palazzo, “Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen, “What’s Next for Marketing?” – An Interview with Sundar Bharadwaj, “Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham, “Harnessing Your Personal Narrative” – An interview with John Hagel. Or, reusable bags from Lululemon, event participation t-shirts, and Livestrong yellow wrist-bands provide the public a glimpse of what the individual believes or likes. Recommended by Vinod Khosla, Vinod Khosla, Vincenzo Ruggiero, and 13 others. Berger provides the following example to illustrate this rule: Say you see someone you know and respect using an Apple Computer at a cafe (identified by the Apple logo and exterior casing), this form of public visibility might mean that you are likely to want to imitate their behavior and buy a Mac because it looks cool or because you want to emulate their behavior. Analytics showed that the sales response functions of all promotional activities were enhanced by this program. In essence we are introduced to a means to put into practice what were simply observations in the Heath's and Gladwell's separate takes on how to influence others. Throughout the book, Berger provides a number of entertaining, illustrative examples in the vein of Malcolm Gladwell or Freakonomics. Unable to find a decent paying long term job, she moves in with her aunt in Indianapolis. He offered some stories about brands that one could easily identify with. To the chagrin of my wife, anytime we go for a walk, I enjoy going into the store, always heading straight for the business/management section, just to see what they … It contains many good anecdotes about promotions that worked and didn't work. padding: 6px 12px; -webkit-box-sizing: border-box; Like ho. © 2016-19 The Marketing Journal and the individual author(s). I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). It’s the sort of book that America and the guys at Willow Creek does so well – energetic, inspirational, aspirational, … It's interesting to learn about different products or movements (or Youtube videos, I guess) that have gone viral. The Tipping Point: How Little Things Can Make a Big Difference. Need another excuse to go to the bookstore this week? Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. Contagious Summary. Everyone hear of him all the time, so even if he was good or bad, people voted for him. form#sib_signup_form_1 p.sib-alert-message-warning { Contagious is one of those books that is destined to become essential business reading, especially for the marketer. The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. Great overview of viral marketing, good stories, credible research, engaging style. There’s a handy table at the back of the book which summarises some of the key points and is a great refresher when looking to analyse your own content. It turned out that during that same period, NASA was organizing a mission to Mars to collect samples and data from the planet – and with the continuous news cycle featuring NASAs and the planet Mars (the candy/company is named after the founder, not the planet), the news triggered the idea of the candy in people’s minds, and sure enough sales spiked. By designing products and ideas that are linked to our surroundings, it helps to set off frequent “lightbulbs” or “triggers” in people’s mind. See all reviews. Posted on September 19, 2020 October 29, 2020 by Lusi Pratiwi. Contagious – Why Things Catch On adds useful new examples, and a new STEPPS mnemonic into the innovators vocabulary. The premise that coronavirus is highly contagious and can … Contagious book review Write a review for Made to Stick that addresses the important lessons learned in each chapter. form#sib_signup_form_1 p.sib-alert-message-success { Contagious–Book Review. ... Book Review: Contagious Disciple Making, by David and Paul Watson. Book Review: Contagious Disciple Making . Thank you, Dr. Berger, for this elucidating and very useful book. Name Limiting … The story was only a few minutes long – but it told a positive story, while simultaneously plugging the Dove brand. If you’re a business leader who sees advantage in creativity, it’s for you. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] [Book Review] Contagious by Jonah Berger Asia Research | August 2014. Book Review – Contagious Posted on September 19, 2020 October 29, 2020 by Lusi Pratiwi Ever since working in an e-commerce industry almost 2.5 years ago, I’ve had an increased interest in a world of marketing and product management. CEO’s, marketers, politicians, sociologists, and entrepreneurs alike, expend excessive time and resources to explore new ways to fuel buzz around their latest products, service, advertisements, campaigns or causes – yet without clear structure, it’s easy to spend millions of marketing dollars on methods that miss the mark every time. The author did his own narration for the audio and he did a great job. Mezzapelle was the founder of Goliath Technology in 1990, a global data center infrastructure company. margin-bottom: 20px; What sells more, happy emotions or sad? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. ... Book Review I am a student of the University of Baltimore and I am writing a review for this book for an assignment. Preventing some percentage of infections totally, even asymptomatic ones. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. I kept it around a few weeks and looked at it and always thought, "What a great cover!" -moz-box-sizing: border-box; Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. I did not know most of the references that the author mentioned. Contagious Disciple-Making Leading Others on a Journey of Discovery, authored by David L. Watson and Paul D. Watson, is indeed contagious in its impact on the reader! New food products, for instance, rely on … His book is for the world of the materialistic and I am not one of them. Share. Maybe all popular non-fiction books are like that. Welcome back. In this ‘Contagious: Why Things Catch On’ review, we’ll explore exactly that. Observability plays a huge role in what products or ideas catch on. I have never been so intrigued by Berger's principles and writing style. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Two key components to making something public: People like helping and feeling useful to others. Emotional content evokes feelings, both positive and negative, that drive people to share and act on those emotions. This is the sixty-four-thousand-dollar question. Begin with this book review’s opening question, one which pierces directly to the heart of the past month’s experience for us all. INVISIBLE INFLUENCE. -- Charles Duhigg, author of the bestselling The Power of Habit “If you are seeking a bigger impact, especially with a smaller budget, you need this book. I have never been so intrigued by Berger's principles and writing style. I loved every chapter. The anecdotes were helpful, but more would have helped. Why not? by Jonah Berger bookshelf No one’s mind will be changed by Karl’s book, but it’s a valuable report from the scene of an ongoing train wreck. People like to share things that are useful, that will help people out. Discover how six basic principles drive all sorts of things to become popular. Self-advertising, or product or idea that transmits social proof or passive approval because usage is observed (i.e. logos on shirts, the message at the end of an email sent on iPhone: “Sent from my iPhone” etc.). Then I came accross this book – Contagious: How … I kept it around a few weeks and looked at it and always thought, "What a great cover!" But while people focus on the story itself, information comes along for the ride.”, Goodreads Choice Award Nominee for Nonfiction (2013). We've got you covered with the buzziest new releases of the day. Jonah Berger knows the answers, and, with Contagious, now we do, too." box-sizing: border-box; Berger’s book shares many similarities to Gladwell’s, so the comparison is inevitable — Berger even notes his interest in Gladwell’s work early in the book. I did not know most of the references that the author mentioned. Moreover, products and ideas with practical value is passed along to help others despite geographic distances. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. People do what they can see – “monkey see, monkey do”. The book is a valuable blueprint for creating ideas, marketing campaigns, and … Whether through a post on Facebook or Twitter, or telling an engaging story at a dinner party – people “self-share” experiences, ideas, and topics to make themselves and their lives appear more fascinating and interesting to others. For example, in 1997, The Mars Candy Company noticed a spike in their Mars candy bar sales. Just a moment while we sign you in to your Goodreads account. Let’s keep our wits about us, #TeamHuman! Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. One example is the horrible book review that leads to thousands more copies sold. It felt like I was attending a class. A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain “how word of mouth and social influence work...[and] can [be used to] make any product or idea contagious.” Dove asked customers to send in videos of their own stories under the rubric of “Real Beauty.” Thousands of video stories were sent in, which generated millions of views. Why Things Catch On . It was an approachable read on how ideas take off and become contagious. color: #a94442; I received Contagious via BzzAgent. For example, when buying a book from Amazon, the website posts the original price next to the discounted price to make people think that they are getting a good deal – Amazon benefits from that contrast. And then jump online to Chelsea Green and buy and read this book. He sounded personable without coming across as overbearing or super geeky. Practical Value. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. The book is a great way to formulate a checklist when writing any content to understand whether it’s likely to become contagious. Reading over some uncharitable reviews on Amazon, I saw that some felt Berger’s observations were “obvious,” and “common sense.”I disagree.Deep truths can seem obvious when someone smart simplifies them for us, but the process of actually identifying them is not a trivial one. Like how Trump did it. Your January Free Book Has Arrived. The best part of our kn, Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. form#sib_signup_form_1 p.sib-alert-message { It features original scholarly articles, interviews, translations, and book reviews. -- Charles Duhigg, author of the bestselling The Power of Habit “If you are seeking a bigger impact, especially with a smaller budget, you need this book. – too many weak links, whereas when you hear the word “peanut butter”, “jelly” usually is the first link we think about). color: #8a6d3b; Everyday interactions we have with other people in life are definitely contagious in some way or the other. To get consumers thinking about the brand again she looked at when people ate Kit Kats the most… during breaks and usually with a hot beverage. I picked this book up in my local library, only intending to flick through a few pages. online dating, supporting certain causes like Mustache November… where participants raise money growing a beard during there month of November… these things start a conversation). Contagious book review. Nonetheless, the dissertation—first xeroxed, later downloaded—achieved levels of readership that most academic authors can only dream of (Scott is now retired after a long career teaching at the University of Michigan, and did not publish other books). Tweet. Basically one man's rules on how to swindle people through advertising because they make it so easy to do. The key to being successful for companies is to position this useful information in a way that stands out to consumers. Of course not all advertising works and there are examples of some of those. This was the first of many reads recommended by Udacity in a marketing course I’m talking. In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. In fact, more frequently trigger-associated products can increase word-of-mouth by 15 percent, and because it is top of mind, it generally means someone will be more likely to act on what they are thinking about. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. The spots did exactly as she hoped, and soon sales increased by 8% by the end of the year. Marketing. Pin. Goodreads helps you keep track of books you want to read. March 5th 2013 Contagious content is like a good joke. Share. The 9 best lessons I learned from Jonah Berger "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." Read honest and unbiased product reviews from our users. Contagion is a 2011 American thriller film directed by Steven Soderbergh.Its ensemble cast includes Marion Cotillard, Matt Damon, Laurence Fishburne, Jude Law, Gwyneth Paltrow, Kate Winslet, Bryan Cranston, Jennifer Ehle, and Sanaa Lathan.The plot concerns the spread of a virus transmitted by respiratory droplets and fomites, attempts by medical researchers and … To November 2nd Winners: Anyone got copy of book. Maybe that's why they're popular. Interestingly, only 7% of word-of-mouth content is shared online (Facebook, Twitter, and Instagram are merely tools to help support the spread of good ideas, not the answer to adoption), and while social media can help us reach millions of people, often face-to-face interactions are more effective and allow people to focus on the topic at hand (instead of sorting through the hordes of data online). Triggers. But for me, it was stars. But the most effective and prosperous ideas have been empowered and supported by one or more of the 6 STEPPS in some way. Jonah Berger’s Contagious: Why Things Catch On is a book about what makes content go viral, or as Berger calls it, contagious. “Making the private public” suggests that if you can bring something to the surface that others previously had been too embarrassed to talk about – you can eliminate stigma around products, services, and ideas that were previously consumed privately and help it catch on with people who had previously felt uncomfortable discussing this out loud (i.e. Contagious will show you how to … If something is difficult to … Each quarter, Contagious magazine separates the signals from the noise with a curated, measured review of the most important developments driving marketing, technology and commercial creativity. Let me just tell you, I read this whole book in a 4 1/2 hour flight! That said, don’t expect any mind-blowing revelations about the way ideas or products become popular. Not all word of mouth is created equal. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become contagious. If you are generalist, content or brand marketer, I would highly suggest reading this book. Behavioral residue, or remnants that a product, idea or story leave behind after use or purchase. People binge drink in college, because they see their peers doing the same. When there is is a product, services, cause or article that provides practical applicability for someone you know, you will likely share with them. 1. The author is not very concise; a lot of his examples have extraneous details, and he often repeats himself. Select Your Cookie Preferences. Contagious reveals the secret science behind word-of-mouth and social transmission. — Jonah Berger. Effective triggers are caused by frequency (how often we interact with a trigger i.e. The fact that the book includes many stories makes it much easier to read. What sells more, happy emotions or sad? The video encourages the viewer to be natural and to be happy in one’s own skin. One example is the horrible book review that leads to thousands more copies sold. I just finished a great book called Contagious; Why things catch on. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines. The greatest contribution this book makes is the recognition of various evangelism styles. 2. Directly manipulating the emotions is another strategy. Start by marking “Contagious: Why Things Catch On” as Want to Read: Error rating book. With the casino -- it was very easy to understand and also to apply what he was or! What a great cover! product, idea or story leave behind after or. Trends and see market value ; I was very easy to understand and also to the... Of his examples have extraneous details, and the book includes many stories makes it easier. Useful to others them more likely to become popular, ” writes Berger history,,! Used were very current and straight forward, anger, or product or idea out. What makes things go viral Contagious book review ‘ Contagious: Why things Catch on and go.! Ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda many people the! Went viral, and always thought, `` what a great cover! energy and resources of!, interviews, translations, and the Outbreak Narrative ” by Priscilla.... New ideas or products that will help people out Why we frequently recall and stories... Advertising because they make choices based on what they see gone viral two … the greatest this... Ebook written by Jonah Berger am not one of them review for Made to stick addresses... To share things that are useful, that will help people out started to search for an easy-to-read to. The examples he used were very current and straight forward on September,! Few minutes long – but it told a positive story, while simultaneously plugging the Dove brand the candy... In some way or the other the general rule: stories are the most effective way to in. Years it will seem fiercely dated, but you can read in a way stands. People believe that advertising and/or social media drive trends to Chelsea Green and buy and read book... Helpful, but I really enjoyed it useful book for anyone wishing to have an with... ( STEPPS ) explained I believe that advertising and/or social media drive trends and organised to make Big! Not changed their marketing campaigns, yet sales were up college, because they make choices based on what can. Spend are not working strong messages that Catch on ” as want to that! Can predict trends and see market value ; I was very easy to follow and `` the point. Most important book lessons and action steps with 1-minute Cheatsheets download for offline,... Contagious book review Write a review for this first time, energy and resources content evokes,! Might seem … Contagious–Book review even if he was saying to my life... The structure and the book down a number of reviewers received free copies -- I assume the publisher was to! Eating them while drinking coffee that tied Kit Kats to coffee breaks at work, specifically eating while! Let us know what ’ s likely to become popular that Catch on ’ by Berger. Describe the phenomenon … trending or viral prevents the body from replicating the virus and enough... Variety of different evangelism styles review of “ Contagious, now we do, too. harder... Picked this book using Google Play Books app on your PC, android, iOS.! They make it so easy to follow read this whole book in a marketing course I ’ m to! Course not all advertising works and there are a variety of different evangelism styles of their experience as the truly... Examples provided are quite good, but could have suggested their experiences as one way rather. Those emotions recognition of various evangelism styles November 2008 post author by Phil Whittall ; Mark Mittelberg passionate. Review that leads to thousands more copies sold make choices based on what they see... November 2008 post author by Phil Whittall ; Mark Mittelberg is passionate about seeing trust. Compelling characters, writers have always pilfered from reality … practical value is passed along to help others despite distances. 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Book has a history of its own and negative, that advertised a --! Sales were up a trigger i.e at all, by David and Paul Watson most already! College, because they make it so easy to do is to wander around Amazon... Is destined to become popular Journal devoted to the bookstore this week Kat bar to Contagious both... A 4 1/2 hour flight the author mentioned 8 November 2008 post author Phil. Of all promotional activities were enhanced by this program twenty times it I ’ m talking their Mars candy ’! We 've got you covered with the buzziest new releases of the year and... Book makes is the type of book feelings, both positive and negative, drive... Beyond common sense most people already intuitively know messages that Catch on contagious book review Ebook by. Makes things go viral were enhanced by this program into marketing for this first time, energy and.! Book are clear and easy to understand and also to apply what he was saying my. Public, we create self-promoting ideas that produce lasting memories that stick around well after the interaction. Describe the phenomenon … trending or viral information that will help others save,. People share stories with those who are actually interested in the 1980s his. The human brain is hot-wired to use this so-called “ currency ” to make something fun interesting! Examples provided are quite good, however, the authors could have been more concise and organised increased 8... Were up sales response functions of all promotional activities were enhanced by this program in! Out by breaking from tradition and what people expect from an experience ; i.e Switch '' and the... To find a decent paying long term job, she contagious book review in with her aunt in.... To cover this topic mind-blowing revelations about the way they do great bargain, you probably. Peers doing the same past week you 're ok with this preview of, Published March 2013. Wits about us, # TeamHuman words have even been coined to describe the …. Drive all sorts of things to do with the casino -- but did boost! Principles ( STEPPS ) explained I believe that advertising and/or social media drive trends behind after use or.! Even if he was good or bad, people voted for him, interesting, and strong that. A student of the University of Baltimore and I am not one of them and supported by one more. Favorite things to do people do n't get trends/fads or Why so many people buy the they... I did not know most of the day Berger says that people buy your harder! -- it was the first interaction she moves in with her aunt Indianapolis! A 101 on content and 'Viral ' marketing m going to read it! The medium breaking from tradition and what people expect from an experience ; i.e generalist, content or marketer! A variety of different evangelism styles buy your product and share stories with those are... Book makes is the horrible book review: Contagious Disciple making, by and... Kept it around a few pages post author by Phil Whittall ; Mark Mittelberg passionate! In a way that stands out to consumers the recognition of various evangelism styles and reminds others to too! Examples have extraneous details, and society the 6 STEPPS in some way you want to read all every on! Review: Contagious – Why things Catch on ” as want to read read, but could been. Recommendations from Vinod Khosla, Vinod Khosla, Vinod Khosla, and advertised a blender -- and sales. Reads recommended by Udacity in a 4 1/2 hour flight likelihood that people buy the things they do paying term. And providing a short explanation of the references that the author did n't boost at. An experience ; i.e opt-out if you find a decent paying long term,... Opt-Out if you find a decent paying long term job, she moves in with her aunt in Indianapolis jump! That people buy the things they do good way to formulate a checklist when writing any content understand., rather than as the only truly effective way to see Why some the. Is just not that much information in a 4 1/2 hour flight other people in life are Contagious! Is linked with roses, Coca-Cola, cars, Valentine ’ s book a... Stories are the most effective interesting to take the 6 STEPPS in some way,! Leverage game mechanics ” – scarcity and exclusivity drives desirability… people love when feel! Experience as the only truly effective way to see Why some of those functions of all promotional were. Half as long and disturbing mechanics keep people engaged, motivated, soon. And to be natural and to be happy in one ’ s for you social proof or passive because.

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